As the marketing technology market continues to grow, companies are spending more and more on tools and technologies that help them acquire new customers. But useful marketing tools don′t have to cost a fortune.
Whether you′re a startup social media agency or part of a digital marketing department, you always have a budget for social media marketing, and all too often that budget doesn′t cover everything you need to do your job well.
But if you take the time to do a little digging, you can sometimes get something for free. In some cases, the best social media marketing tools, apps, networks, platforms, or services are available for free.
In fact, there′s a long list of high-quality marketing tools that business owners can use completely free of charge.
From design and copy, to video and image editing, to analytics and automation, these free marketing tools will help you stay on top of your game without stretching your budget.
1. Vivoldi
URLs and links are like traffic signals in digital marketing: if you want to send your email subscribers or social media followers somewhere valuable, like a landing page or product page, you need a link to get there.
But by default, URLs can be long, messy, and difficult to work with. This can be especially problematic for social media posts on platforms like Twitter and Instagram that have character limits or link bans. But even for emails or posts on social media accounts with more relaxed character limits, you want sleek marketing content that′s easy to read, not a messy list of characters.
The Vivoldi platform makes it easy to create engaging, custom short URLs. Vivoldi also allows you to create custom QR codes, button list links, and card-like landing pages. Most importantly, Vivoldi′s advanced link management tools allow you to track the engagement of all your Vivoldi links so you can see what′s working and what′s not.
Think about it. After writing a post and uploading a video to several social platforms or blogs to drive traffic to your website or promote a product sale, you′re probably wondering how many users clicked on your link from which page and at what time of day. This way, you can put more effort and aggressive marketing into the pages that are getting more traffic, while the pages that are getting less traffic can be modified or replaced with different videos to increase traffic.
When you need to send your followers or subscribers somewhere important with a link, you need to do it in style! Vivoldi allows you to share short URLs, QR codes, and landing pages via email and social networks with the click of a button.
2. Google Trends
Google Trends is a great free tool from Google that is really versatile. The great thing about this tool is that all the information you gather is based directly on search results.
This free keyword tool allows you to analyze the popularity and search volume of specific keywords and topics to identify emerging trends and relevant topics, which is especially easy to do when researching new product ideas or deciding what to write your next blog post about.
It′s an essential tool for staying on top of seasonal trends in search behavior in different countries in real time.
3. BuzzSumo
To be successful in content marketing, it′s important that the content you produce actually appeals to your audience. To do this, you need to know what type of content works well in your niche.
BuzzSumo helps content marketers find relevant content and influencers to help promote their content.
The free version includes most of the same features as the premium upgrade, but the number of results you can see is limited.
You can use Buzzsumo to generate topic ideas for content that your target audience might find interesting. Buzzsumo is a powerful tool that can be used for more than just content research: you can use it for influencer discovery, competitor intelligence, monitoring, and more.
If you find this feature helpful, it′s definitely worth the upgrade.
4. Grammarly
People are more likely to forgive the occasional mistake, but professionalism is important. If your written content is full of grammatical errors and typos, it will be hard to convince your audience that your brand is trustworthy and reliable.
Grammarly is a great tool to help content marketers ensure that their content is error-free.
From basic grammar mistakes to occasional typos to advanced suggestions, Grammarly can help you correct writing mistakes and improve aspects like sentence structure and vocabulary. It can also be used to detect plagiarism, which can be useful when creating branded content. All in all, it′s one of the most popular online language editing tools.
While it initially only supported English, it now supports around 20 languages and offers Mac, Windows, and mobile apps.
With Grammarly′s free plan, you can use its advanced text analyzer to highlight spelling errors and mistakes in your content to ensure that everything you publish is a perfect reflection of your brand.
5. Canva
Whether you′re sharing a post on your blog, a seasonal sale, or anything else on social media, you need images. Good quality images.
But taking your own photos and designing your own graphics is time-consuming and expensive.
If you can′t afford either, Canva is a great option. This free design app lets you create all kinds of graphics, from Facebook cover images and Instagram stories to images for tweets and social media posts.
You can choose from hundreds of templates to get started, and all of Canva′s social media templates follow each platform′s recommended image sizes, so you don′t have to worry about resizing. Customize each graphic by replacing it with your own text, logo, or photo.
Canva is also a favorite for creating social media videos. This design app makes it easy to stitch together multiple short clips, add text at specific timestamps, and layer audio tracks.
Over 2 million people trust Canva to create images for social media, blog posts, and almost any other use imaginable.
6. Buffer
Buffer is another great tool for managing your social media accounts. With Buffer, you can plan, schedule, and publish posts across multiple social media platforms, as well as gain valuable insights into how your posts are performing. Buffer also features an AI assistant designed to generate content ideas and offer suggestions.
With Buffer, you can set it up once and post automatically. Your content is automatically pushed to all your social accounts like Facebook, Instagram, LinkedIn, Twitter, and Pinterest.
The free version of Buffer allows you to manage content for up to three social media channels. The free plan also includes Buffer′s AI assistant and basic analytics.
You can use it to schedule content, and Buffer will then publish it at the time you choose. It also offers reporting and analytics features. All in all, it′s a great tool if you′re working with multiple clients, as you can group related social accounts together. You can also use it to add other team members for more effective collaboration.
7. Mailchimp
No business can ignore the importance of email marketing in their overall marketing strategy. Roughly 80% of B2B and B2C companies use email marketing to promote their brand. However, choosing the right marketing platform can be tricky, not to mention the costs associated with setting up a platform.
According to Salesforce, the ROI of email marketing averages around 3800%. It is one of the best free marketing tools that every business should use. It boasts over 12 million customers.
There are a few reasons why Mailchimp is considered one of the best email marketing platforms today. For starters, Mailchimp′s user-friendly interface and intuitive drag-and-drop email editor make it easy to create beautiful email campaigns, even if you don′t have any graphic design experience.
MailChimp allows you to send 2000 emails per month to up to 12,000 customers. If you want to mail to a larger customer list, you can upgrade.
Plan an innovative marketing strategy with Vivoldi with our free tools!
If you want to expand your marketing strategy without increasing your marketing budget, these tools are all great options to consider.
Vivoldi is an essential tool that every marketer should use. With Vivoldi, you can easily create landing pages with a list of short links, QR codes, buttons, and cards, and track your performance with advanced analytics and reporting features.
Sign up for Vivoldi today and start executing innovative marketing with link management.
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