1. Introduction: Where Are Your Links Taking Your Customers?
In the world of digital marketing, we always shout 'Conversion'. We wait for that magical moment when a customer visits our website, clicks the buy button, or leaves an inquiry. But let's look at reality coldly. Customers' fingers are much lazier than we think. (Of course, my fingers are the same.)
Accessing a website, finding the 'Contact Us' menu, copying a phone number, opening the dial pad, and pasting it. How many potential customers drop out during this process? If you saw the statistics, you might lose sleep tonight.
So Vivoldi asked, "Can't we make customers start the desired action the moment they click a link?"
The answer is Vivoldi's trio of special links introduced today—SMS (Text), Phone Number (TEL), and Email (MAIL) links. These features go beyond simply showing a webpage; they directly control smartphone functions to initiate immediate communication.
By the end of this post, you will be reborn not as a simple 'Short URL Generator', but as a 'Link Architect' who designs customer behavior. Shall we begin?
2. Why Do You Need 'Actionable Links'? (The Power of Actionable Links)
Standard URL shortening services focus on shortening long addresses. Of course, that's important too. But Vivoldi is a SaaS tool designed to help businesses grow. The core of business is 'connection', and connection must be fast.
Essential Survival Tools in the Mobile-First Era
Most traffic now occurs on mobile. What is the biggest characteristic of the mobile environment?
It is the essence of being a 'phone'. Users are always ready to make calls and send texts. Vivoldi's special links instantly invoke the smartphone's native apps (Messages, Phone, Mail). This breaks down barriers between apps and puts customers on an express train to your marketing goal.
Removing Friction from Input (Frictionless Experience)
Few people actually memorize a number and send a text when they see "Text us at 555-1234 for inquiries." But what if they click a "Text Us" link, the messaging app opens with the recipient number entered, and even the text "Hello, I have a pricing inquiry" is pre-filled? The user just has to press 'Send'.
This is the 'frictionless experience' Vivoldi pursues.
3. Deep Dive: 3 Types of Magical Links
If you look at the 'Create Link' screen on the Vivoldi dashboard, you'll notice various options in the top tabs besides URL links. Let's dig into these gem-like features you might have inadvertently passed by.
SMS Links: The Fastest, Low-Pressure Way to Hear from Customers
Many modern consumers prefer text messages or messaging apps over phone calls. Calling a stranger, especially a seller, can feel like significant psychological pressure. SMS links are the perfect alternative.
[Features of Vivoldi SMS Links]
- Recipient Number Designation: Pre-set the number that will receive the text (e.g., customer service, agent's mobile) when the link is clicked.
- Message Content Preset: You can pre-write the content the customer needs to input. For example, if you pre-fill "I'm contacting you from the blog. Is a consultation possible?", the customer is freed from the pain of composition.
[How to Use?]
- Real Estate/Sales: Create a "Get Property Info via Text" link. When clicked, a text saying "Requesting info on Property A" is ready to be sent from the customer's phone to you.
- Event Entry: Create a "Send Quiz Answer via Text" link. Participation explodes because the answer is pre-filled.
Phone Number (TEL) Links: The Easiest Way to Build a Hotline
For urgent matters or businesses where trust is crucial (e.g., legal counsel, emergency services, restaurant reservations), the 'voice' is still the best weapon. Vivoldi's phone number links bring up the number on the dial pad with a single click.
[Features of Vivoldi TEL Links]
- Prevent Typos: Reduces the chance of a customer dialing the wrong number to 0%.
- Instant Connection: On mobile, clicking puts the user in a state where they can press the call button immediately.
[How to Use?]
- Restaurants/Cafes: Use it as a "Call for Reservation" button in your Instagram profile link or at the bottom of your blog.
- Service Centers: Link the QR code on the back of a product to a Vivoldi phone link. A customer holding a broken product can connect to the service center without panic.
Email (MAIL) Links: Automating Formal Proposals
Email is perfect for B2B business, partnership inquiries, or long-form consultations. However, coding `mailto:` tags is a hassle, and just writing the email address as text makes it too inconvenient to copy.
[Features of Vivoldi Email Links]
- Perfect Templates: You can pre-designate not only the recipient but also the Subject Line and Body Content.
- Automated Sorting: If you pre-set the subject to [Blog Inquiry] or [Partnership Proposal], it becomes much easier to sort emails in your inbox later.
[How to Use?]
- Freelancers/Creators: Create a "Propose Collaboration" link. If you pre-fill the subject as "[Collaboration Proposal] I want to participate in your project," it's convenient for the client and makes you look professional.
- Customer Support: When receiving bug reports, pre-fill the email body with the necessary form (OS version, symptoms, etc.). Communication costs are cut in half.
4. Practical Guide! Creating 'Actionable Links' with Vivoldi
Seeing is believing! Let's look at how to create these links step by step. Warning: it's so easy you might yawn.
Step 1. Open Link Creation Window — Click the 'Create Link' button at the top right of the Vivoldi dashboard.
Step 2. Select Type — 'URL Link' is selected by default, but don't panic; click the [SMS], [Phone], or [Email] button next to it.
Step 3. Enter Information
- For SMS: Enter the receiving phone number, and if necessary, enter the text to send on behalf of the customer in 'Message Content'. (Tip: Keep it short and to the point!)
- For Phone: Enter the receiving number. Whether you use hyphens (-) or not, Vivoldi handles it automatically.
- For Email: Write the recipient's email address, subject, and body. Line breaks are supported, so make it look neat.
Step 4. Create and Share — Once done, click 'Confirm' to generate a short URL. You can now use this link in blogs, Instagram bios, YouTube descriptions, and even as QR codes on offline flyers.
5. Vivoldi's Powerful Weapon: All of This is 'Tracked'
Wait, you might be thinking, "Can't I just use the a href='tel:...' tag on my homepage?"
Technically, yes. But marketing-wise, you are wrong. Why? If you manually plant HTML tags or expose numbers as text, you have no idea how many people actually called.
Creating SMS, phone, and email links through Vivoldi brings huge advantages:
- Click Counting (Analytics): You can see exact data on how many people clicked 'Call', when, and with what device. This is gem-like data for measuring marketing performance.
- Link Management Flexibility: What if the agent's phone number changes? Do you have to reprint business cards or edit every blog post? Not with Vivoldi. Just edit the 'Destination Info' in the Vivoldi admin page, and the existing QR codes or short URLs will connect to the new number. This alone is reason enough to use Vivoldi.
- Branding: Using a clean custom domain link like vvd.im/call_me instead of a long number or complex email address boosts credibility.
6. Pro Scenarios for Creators and Marketers
Here are specific scenarios to utilize Vivoldi's special link features 200%. Apply them to your situation.
Scenario A. YouTube Creator 'Reviewer Alex'
- Situation: Doing a group buy for a product, but there are too many CS inquiries to manage in the comments.
- Solution: Insert a Vivoldi SMS Link at the top of the YouTube video description.
- Link Content: "Inquire about Group Buy" (Auto-fills: "Hi Alex, I have a question about the group buy: ")
- Result: Comments stay clean, and only customers with clear purchase intent arrive via text, boosting CS efficiency.
Scenario B. Solopreneur 'Consultant Sarah'
- Situation: Lecture requests come in via blog, but email subjects are all over the place, getting mixed with spam.
- Solution: Link a Vivoldi Email Link to the bottom banner of the blog.
- Link Settings: Fix the subject to [Lecture Request] This is Company OOO.
- Result: Only emails with the [Lecture Request] tag are easily sorted. Saves 30 minutes of work time!
Scenario C. Local Restaurant 'Vivoldi Bistro' Owner
- Situation: Instagram photos get many likes, but wants to verify if they lead to actual reservations.
- Solution: Use a Vivoldi Phone Link in the Instagram profile.
- Result: Checks the Vivoldi stats page to see how many people clicked 'Call' daily. Noticed clicks tripled on days specific menu photos were posted, focusing marketing there.
7. Conclusion: One Small Link Changes Business Speed
We pour too much information onto customers. But have we made the path for customers to talk to us too narrow or bumpy?
Vivoldi's SMS, Phone, and Email links are like rolling out a red carpet for customers coming to you.
Save them the input effort and let them communicate instantly with one click.
Details that consider customer convenience create the gap between you and your competitors. And Vivoldi will always be at that starting point.
Go to Vivoldi right now and create your own 'Actionable Links'. You'll feel the difference in customer response.
[Start Creating Smart Links at Vivoldi]
Any additional requests? This post was written to be as friendly and detailed as possible for users new to Vivoldi's features. If you need examples specific to a certain industry (e.g., real estate, medical) or further explanation on technical integration, please let me know anytime. I will correct it immediately to fit the tone and manner of the Vivoldi blog.
