How to Redirect Users Based on Their Referral Source

Deliver a personalized experience to every visitor by routing them to the most relevant content based on their origin. In this guide, we explore how to use referrer-based targeting to make your marketing links smarter and more efficient.

With Vivoldi, you can:

• Deliver customized content based on whether a user comes from social media, a blog, or a partner site.
• Increase conversion rates by sending traffic to optimized ‘Landing Pages’ for specific sources.
• Gain deeper insights into traffic performance by segmenting users at the click level.
• Perform advanced ‘A/B testing’ by directing audiences from different domains to varied destinations.
• Enhance user trust by providing a seamless transition from the referring site to your content.

In this step-by-step guide, you’ll learn:

• How to enable the ‘Smart Targeting’ feature for your existing links.
• How to configure specific rules based on the ‘Referrer URL’ or domain.
• The technical mechanism that detects where a user is clicking from in real-time.
• How to set up multiple destination URLs for a single ‘Short link’.
• Best practices for organizing redirect rules to avoid traffic overlap.

Stop treating all traffic the same. Start leveraging the power of ‘Smart Targeting’ today to provide a tailored experience that drives better results for every click!