How to Track Link Clicks on Instagram, Facebook & Threads

Tracking how users interact with your links across social media is essential for understanding real performance. This tutorial explains how to measure link clicks from platforms such as Instagram, Facebook, and Threads using a single short URL, allowing you to analyze traffic sources and user behavior more precisely.

You’ll learn how to replace long URLs with clean, trackable short links, how to view click details by platform, how custom Link IDs help categorize your campaigns, and how referral data can reveal which posts need improvement. This guide also covers practical methods marketers use to measure results without relying on UTM parameters.

If you’re looking to understand what drives engagement across your channels, this step-by-step tutorial provides a clear process to help you refine your social media strategy.