Guide to Country & Language Targeting – Automatically Route Visitors to the Right Page

Country and Language Targeting allows a single short link to send visitors to different destinations based on where they are located and which language they use.

It’s a practical solution for international e-commerce stores, multilingual websites, SaaS platforms, mobile apps, and global advertising campaigns.

Country-Based Targeting

Country targeting detects a visitor’s location using their IP address and automatically redirects them to the appropriate destination.

Example:

• Visitors from the United States → English store
• Visitors from Japan → Japanese store
• Visitors from Germany → German store
• All other countries → Default URL

This is especially useful for regional pricing, country-specific promotions, and localized campaign pages.

Language-Based Targeting

Language targeting uses the visitor’s browser language preferences to determine where the link should send them.

Example:

• English browser → English page
• Japanese browser → Japanese page
• Spanish browser → Spanish page

This approach works particularly well in countries where multiple languages are commonly spoken, such as Canada, Switzerland, and Belgium.

Targeting Priority

When both language and country rules are configured, language targeting takes priority.

Example:

• Country: Germany
• Browser Language: English

→ Redirected to the English page

This ensures visitors are directed based on the language they actually use rather than their physical location alone.

How to Configure It

1. Enter your primary destination URL when creating a link.
2. Open Advanced Settings and select “Targeting Settings”.
3. Add language rules and their destination URLs.
4. Add country rules and their destination URLs.
5. Save your settings.

Visitors who do not match any configured rule will be redirected to the default URL.

Popular Use Cases

• Direct visitors to country-specific storefronts
• Operate multilingual landing pages
• Show regional SaaS pricing information
• Improve international advertising performance
• Use one QR code for multiple regional campaigns
• Automatically route visitors on multilingual corporate websites
• Deliver the correct app download page worldwide

What You'll Learn in the Video

• How to configure country targeting
• How to configure language targeting
• How targeting priority works
• Real-world redirect testing
• Global marketing examples and strategies

Deliver a more relevant experience to every visitor worldwide using a single link.

Need More Details?

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