Time-Based URL Redirect Setup Guide | Short Link Targeting

Time-based URL redirects allow you to route users to different landing pages based on when they click a short link. Instead of using a static URL, you can apply link targeting rules to match user behavior and help improve conversion rates.

In this guide, you’ll learn how to set up time-based URL redirects, how link targeting works, and how to use short links to optimize your marketing campaigns.

What Is a Time-Based URL Redirect?

A time-based URL redirect is a link targeting strategy used in URL shortening services that automatically routes users to different destinations based on the time of day. Instead of sending all traffic to a single page, a short URL can dynamically deliver the most relevant landing page for each time segment, such as a lightweight content page in the morning and a conversion-focused sales page in the evening.

Why Use Time-Based Link Targeting?

• Match user intent based on time of day (morning browsing vs evening purchases)
• Increase conversion rates without increasing traffic
• Automate campaign switching without manual link updates
• Use a single short URL for multiple marketing scenarios

How to Set Up Time-Based URL Redirects (Step-by-Step)

• Define time ranges (e.g., 08:00–10:00, 20:00–23:00)
• Assign a destination URL for each time block
• Add multiple rules for different campaigns
• Set a fallback URL for unmatched time periods
• Save and test your short URL behavior

How Vivoldi Handles Overlapping Time Rules

If multiple time rules overlap, Vivoldi applies a predefined priority order based on your rule configuration. This ensures consistent behavior and allows you to control campaign priority without conflicts.

Best Use Cases for Time-Based URL Redirects

• Time-limited promotions and flash sales
• Time-based marketing campaigns
• SaaS onboarding vs conversion page targeting
• Event and webinar link automation

Tips to Maximize Conversion Rates

• Use simple pages for morning traffic and detailed pages for evening users
• Align landing page content with user intent by time
• Always test each time segment before launching
• Monitor performance and refine targeting rules

Watch the Video Guide

See how time-based URL redirects work in real time and learn how to configure them step by step.

Start using time-based URL redirects with Vivoldi today and optimize your link performance.

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