Create, manage, and analyze marketing links in one place
Manage links across ads, social media, blogs, email, SMS, QR codes, and more from one place. Analyze clicks and traffic sources to see which channels are generating the most engagement.
- Link management
- Click analytics
- Traffic source analytics
- Branded links
Still managing your growing list of marketing links in different places?
As you add more channels—ads, social media, content, email, and more—the number of links grows fast.
Bring scattered links into one place so you can find what you need quickly and review click and traffic data in context.
Scattered links
When links are spread across different channels, finding and managing the right URL becomes a chore.
Links with no performance visibility
Without click and traffic source data, it’s difficult to compare which channels are getting more response.
Long, complex URLs
URLs packed with parameters such as UTM tags are harder to share and organize.
Off-brand URLs
Relying only on generic short URLs can make it harder to maintain a consistent and trustworthy brand presence.
What are marketing links?
Marketing links are URLs used across ads, social media, email, content, QR codes, and other channels to drive visits and measure response.
Using separate links for different channels or campaigns makes it easier to compare clicks and traffic sources and see which marketing activities are bringing visitors to your site.
With Vivoldi, you can connect URL shortening, branded domains, QR codes, link management, and click and traffic analytics in one workflow.
Marketing link workflow
- 01Create a link
Add the Destination URL you want to share and create a link that’s easy to manage.
- 02Share by channel
Use the link across ads, social media, content, email, SMS, QR codes, and any other channels you need.
- 03Review clicks and traffic
Check click counts and traffic sources to understand how each channel is responding.
- 04Compare performance
Compare the data to identify the channels and content generating the strongest response.
One place to manage links across every channel
Bring the links you use across ads, social media, blogs, email, SMS, QR codes, and other marketing channels together in Vivoldi.
Ads
Use separate links for campaigns or ad creatives and compare their click performance.
Social media
Keep links from multiple social platforms organized in one place.
Blogs and content
Compare link response across content to see what is driving visits.
Email and SMS
Turn long URLs into shorter links for messages and review how those links perform.
QR codes
Manage online links and offline QR codes within the same workflow.
Connect your marketing link workflow from start to finish
Use URL shortening, link management, branded domains, QR codes, and click and traffic analytics together in one workflow.
URL shortening
Turn long marketing URLs into short, shareable links.
Link analytics
Track clicks over time and spot changes in link performance.
Traffic source analytics
Review available traffic sources and channels to understand where visits are coming from.
Visitor analytics
See platforms, browsers, and other visit environments to better understand your audience.
Custom domains
Create and manage links on your own domain for a more consistent brand presence.
QR codes
Connect online and offline touchpoints with QR codes linked to your URLs.
Link groups
Organize links by purpose or campaign so they’re easier to manage.
API
Integrate and automate link creation and management with the API.
Available features and data retention periods may vary by plan.
Go beyond click counts. See where your visitors come from
Analyze click trends, traffic sources, and visitor environments together to understand which channels are driving actual visits.
- Clicks
See click counts and trends over time.
- Acquisition
Review available traffic sources and channels to understand how visitors reached your links.
- Audience
See platforms, browsers, and other visit environments.
Available analytics and data retention periods may vary by plan.
From solo operators to enterprise marketing teams
Start with what you need today and manage your links the same way as you scale.
Marketers
Manage links across multiple campaigns and channels in one place.
Content creators & solo businesses
Keep links from social media, blogs, YouTube, and online stores organized.
Businesses
Use branded domains, team features, and the API to manage large volumes of links reliably.
Go beyond simply shortening links
Vivoldi goes beyond short URLs, connecting link creation, management, and analytics into one marketing workflow.
Typical URL shortening
- Turn long URLs into short links
- View basic click counts
- Use a shared short domain
- Manage links individually
- Primarily designed for online sharing
Vivoldi Marketing Links
- Create, manage, and analyze links in one place
- Analyze clicks, traffic sources, and visitor environments
- Run branded links on your own domain
- Organize links by purpose with groups
- Connect offline touchpoints with QR codes
Bring your scattered marketing links
together in Vivoldi
Create and organize links across channels, then review click and traffic data within the same workflow.
Frequently asked questions
Find answers to common questions about marketing links.
Marketing links are links used across ads, social media, email, content, QR codes, and other channels to drive visits and measure response. By using separate links for different channels or purposes, you can compare click and traffic data to see which marketing activities are actually bringing visitors to your site.
Regular short URLs primarily make long web addresses shorter. Marketing links go further by helping you manage those links and analyze data such as clicks, traffic sources, and visitor environments to understand marketing performance.
Yes. You can create separate links for campaigns, ad creatives, or channels and organize them into groups. Comparing click data for each link can also help you see which campaigns or channels are generating more response.
Yes. When you share a link created with Vivoldi on social media, you can see how many clicks that link receives. When referral information is available, you can also review traffic sources such as the Referrer. Depending on browser or platform privacy policies, some visits may be recorded as Direct.
Yes. A URL containing UTM parameters can be added as the Destination URL and turned into a short link. When someone clicks the short link, they’re redirected to the registered Destination URL, so the existing UTM parameters remain available.
Yes. By connecting a custom domain, you can create marketing links using your own domain instead of Vivoldi’s shared short domain. This helps you maintain links that match your brand. The number of domains you can connect and the available features may vary by plan.
Yes. When you use a QR code linked to a Vivoldi link, you can review click and visit data after someone actually opens the link through the QR code. Simply scanning the QR code without opening the link is not counted as a link click.