Make every link you share part of your brand
Connect a custom domain and use branded URLs across ads, social media, content, email, QR codes, and more. Keep your brand consistent wherever your links appear.
- Branded domain
- Consistent links
- Multi-channel use
- Link management
Can customers recognize your brand
just by looking at your link?
A generic short URL may not immediately show which brand the link belongs to.
Use a recognizable branded address consistently across every channel where customers encounter your links.
A URL with no visible brand
A generic short URL makes it harder to recognize which brand the link belongs to at a glance.
Different URLs across channels
Using different URL formats across ads, social media, and email can create an inconsistent link experience.
More branded links to manage
As channels and content grow, you need a clear way to keep track of which links are used where.
Disconnected online and offline touchpoints
Using the same branded domain across web links and QR codes helps create a more consistent brand experience.
What is a branded link?
A branded link is a short link that uses a custom domain connected to your brand instead of a generic shared short domain.
Whether you share links in ads, social media, content, email, or QR codes, you can use the same branded domain for a consistent link experience.
With Vivoldi, links created with your custom domain fit into the same link management and marketing workflow as your other links.
vvd.bz/x7a92
yourdomain.com/summer
Branded links are also part of how customers experience your brand
Customers encounter your brand not only on your website and in ads, but also through the URLs you share.
Using the same branded domain across channels helps make your links part of a consistent brand experience.
Without brand consistency
- SNS
short.com/social - Email
another.com/news - QR
different.com/store
With branded links
- SNS
yourdomain.com/social - Email
yourdomain.com/news - QR
yourdomain.com/store
Use the same branded URL across every channel
Even when your links appear in different places such as ads, social media, content, email, and QR codes, you can keep a consistent URL structure with the same branded domain.
Ads
yourdomain.com/promo
Use a branded URL between your ad creative and landing page as well.
SNS
yourdomain.com/social
Apply the same branded domain to links used in profiles, posts, and video descriptions.
Content
yourdomain.com/guide
Keep the same branded URL across links used in blogs, guides, and other content.
yourdomain.com/news
Use branded URLs in newsletters and customer messages too.
QR codes
yourdomain.com/store
Use branded links in printed materials and in-store QR codes to connect offline touchpoints.
To get started with branded links, connect your custom domain
For details on domain connection, HTTPS, and search engine settings, visit the custom domains page.
Keep growing branded links organized
in one place
As your channels and content grow, so does the number of branded links.
Search, organize, and manage them by purpose so your link workflow stays simple.
-
Link search
Find the links you need by title, URL, and other criteria.
-
Link groups
Organize branded links by purpose or campaign.
-
Edit links
Keep link titles and Destination URLs up to date whenever needed.
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Connected analytics
Review clicks and visit data for managed links within the same analytics workflow.
Keep your brand consistent as teams and channels grow
From solo brands to growing businesses, you can keep using the same branded domain as your links and channels expand.
Solo businesses & small brands
Use the same branded domain across key content and promotions for a consistent link experience.
Growing brands
As channels and campaigns expand, keep links organized around the same branded domain.
Businesses & marketing teams
Manage large numbers of links while keeping customer-facing URLs consistent with your brand.
Use branded links wherever customers meet your brand
From online ads and social media to customer messages and offline QR codes, use the same branded domain to connect every touchpoint into one consistent brand experience.
Promotions & ads
Use a branded domain in promotions and ads to keep the URL consistent from the ad through to the landing page.
Social media & content
Make your brand visible in links used across profiles, posts, video descriptions, and content.
Email & messaging
Use branded URLs in newsletters and customer messages so recipients can recognize where the link comes from.
QR & offline
Use branded links in printed materials, events, and in-store QR codes to connect online and offline touchpoints.
Connect branded links with your marketing workflow
Manage branded links across channels, organize them by purpose,
and use link response data alongside your other marketing activities.
Marketing links
Create and manage marketing links across multiple channels from one place.
Campaign links
Use separate links by channel and content, then compare clicks and traffic response.
Link tracking
Review response and traffic from branded links and use the insights to guide your next marketing move.
Affiliate links
Keep affiliate links used in content and product promotions organized around their purpose.
Make your brand recognizable before the link is opened
A domain connected to your brand helps people recognize who a link belongs to before they click it.
Use the same URL structure across touchpoints to create a more consistent brand experience.
go.yourdomain.com
One branded domain gives your ads, content, messages, and QR codes a consistent URL identity.
Make every link you share part of your brand
Connect a custom domain and use branded links across ads, social media, content, email, and QR codes.
Frequently asked questions about branded links
Find answers to common questions about branded links, custom domains, and how to use them.
A branded link is a short URL that uses a custom domain connected to your brand instead of a shared short domain. Use the same branded domain across ads, social media, content, email, QR codes, and other touchpoints for a consistent brand experience.
A regular short URL uses a shared domain provided by the URL shortening service. A branded link uses your own custom domain, so even when both point to the same Destination URL, the visible short URL can reflect your brand.
Yes. Connect a custom domain you own to Vivoldi to create branded short links with that domain. For details on DNS setup, HTTPS, and search engine settings, see the custom domains page.
Yes. You can create multiple short links under one branded domain and use them across ads, social media, content, email, and other marketing channels while keeping your URLs consistent with your brand.
Yes. Branded links provide click data and available traffic source information just like other Vivoldi links. You can use this data to understand link response and inform your content and channel strategy.
Yes. You can connect QR codes to branded links and use the same branded domain for print materials, events, stores, and other offline touchpoints. When someone actually opens the link through the QR code, you can review the visit data for that link.
Yes. Vivoldi lets you search branded links, organize them into groups, update their Destination URLs when needed, and review their performance through link analytics.
No. A custom domain is a domain you connect to Vivoldi for creating short links. A branded link is a short URL created with that domain and used across ads, social media, content, email, and other channels as part of your brand experience.