Use separate campaign links for each channel and compare performance more easily
Create separate links for ads, social media, content, and other channels based on how you plan to use them. Compare clicks and traffic data for each link to see which channels generate more engagement.
- Links by channel
- Compare clicks
- Traffic analysis
- Link groups
Using just one link across an entire campaign?
Using the same URL across every channel lets you see total clicks, but makes it harder to tell which channel or ad generated the response.
Create a separate link for each placement to compare engagement using link-level data.
Hard to compare channels
When the same link is used across multiple channels, it becomes difficult to compare where clicks are coming from.
Hard to compare channels
When the same link is used across multiple channels, it becomes difficult to compare where clicks are coming from.
Hard to compare channels
When the same link is used across multiple channels, it becomes difficult to compare where clicks are coming from.
Hard to compare channels
When the same link is used across multiple channels, it becomes difficult to compare where clicks are coming from.
What are campaign links?
Campaign links are separate links used within the same promotion or advertising effort to distinguish response by channel, content, or ad creative.
Even when every link points to the same Destination URL, using different links for Instagram, YouTube, blogs, email, and other channels lets you review click data for each one separately.
With Vivoldi, you can create the links you need, organize them into groups, and compare click and traffic data to understand response across channels.
Campaign link workflow
- 01Plan your campaign
Choose the Destination URL and the channels where you’ll use your links.
- 02Create links by channel
Create a separate link for each channel, such as ads, social media, content, or email.
- 03Distribute each link
Use each link in the corresponding ad, content, or message.
- 04Compare response
Compare clicks and traffic data for each link to see how response differs by channel.
Use a different link for each channel, even for the same promotion
Even when every link leads to the same page, separate links for each channel let you compare click data individually.
Summer sale promotion
Destination URL
example.com/summer-sale
- Instagram
vvd.im/summer-ig - YouTube
vvd.im/summer-yt - Blog
vvd.im/summer-blog - Email
vvd.im/summer-email - QR
vvd.im/summer-qr
Each link leads to the same Destination URL, while click data is recorded separately for each link.
Shorten long campaign URLs with UTM parameters for easier sharing
URLs with UTM parameters can also be added as the Destination URL and turned into short links.
Keep your existing UTM information intact while sharing a cleaner, more concise URL.
example.com/product?utm_source=instagram&utm_medium=social&utm_campaign=summer_sale
vvd.bz/summer-ig
Use a different link for each channel to
separate and compare response
Even within the same campaign, using separate links for ads, social media, content, messages, and offline touchpoints makes it easier to distinguish response by channel.
Search & display ads
Use separate links for each ad group or creative to compare click response.
Social media ads
Use different links for channels and ad creatives across Instagram, Threads, and more.
YouTube & content
Use separate links for each video or piece of content to see what is driving visits.
Email & SMS
Separate links by send purpose or promotion to compare click response.
QR & offline
Use separate links for events, print materials, stores, and other offline touchpoints.
Compare link-level data to see which channels get the strongest response
When each channel uses a separate link, you can compare clicks and traffic data side by side to see where more response is coming from.
Features for creating and comparing links by channel
Shorten campaign URLs, organize related links into groups, and compare clicks and traffic data for each link.
URL shortening
Turn complex campaign URLs into short, easy-to-share links.
Link groups
Organize related links into groups by campaign or purpose.
Link analytics
Review click counts for each link and how they change over time.
Traffic analysis
Use available Referrer and traffic channel data to understand where visitors came from.
Custom domains
Use your own domain to run campaign links that match your brand.
QR codes
Extend campaign links to offline touchpoints with connected QR codes.
Available features and data retention periods may vary by plan.
Especially useful when running the same campaign across multiple channels
As your channels and content grow, keeping links separate makes it easier to compare how each one performs.
Performance marketers
Compare click response across ad channels and creatives.
Content marketers
Use separate links for each piece of content to see what actually drives visits.
Online stores & solo businesses
Use separate promotion links for social media, blogs, and messages.
Marketing teams
Organize and compare multiple links used for the same campaign by purpose.
Separate links reveal more, even when they lead to the same URL
Even when links point to the same page, using separate links by channel lets you review click and traffic data for each one individually.
One link for everything
- See only total clicks
- Hard to distinguish response by channel
- Need to track down where each link was used
- Share long UTM URLs as-is
- Management gets harder as links multiply
Campaign links by channel
- See click data for each link
- Compare response by channel
- Separate links by purpose
- Share easily with short URLs
- Organize related links into groups
For your next campaign, use separate links by channel to
compare response more clearly
Use different links for ads, social media, and content, then compare link-level data to see which channels generate more response.
Frequently asked questions
Find answers to common questions about creating and using campaign links.
Campaign links are separate links used within the same advertising campaign or promotion to distinguish response by channel, content, or ad creative. Even when they point to the same Destination URL, using different links lets you review click and traffic data for each one separately.
Not necessarily. However, if you want to compare response across Instagram, YouTube, blogs, email, or different ad creatives, it is best to use a separate link for each one you want to measure. Using the same link everywhere shows total clicks, but makes it difficult to distinguish response by placement.
Yes. You can create different short links for each channel or ad creative while using the same Destination URL. Even though every link leads to the same page, click data is recorded separately for each link, making it easier to compare response by placement.
Yes. By using a different Vivoldi link for each advertising channel, you can compare click counts and trends for each link. When referral information is available, you can also review traffic sources such as the Referrer. Depending on browser or platform privacy policies, some visits may be recorded as Direct.
Yes. You can register the complete URL, including its UTM parameters, as the Destination URL and turn it into a short link. When someone clicks the short link, they are redirected to the registered Destination URL, so the existing UTM parameters remain intact.
Yes. You can organize links used for the same campaign or purpose into link groups. This makes related links easier to manage as the number of channel-specific links grows. Availability of link group features may vary by plan.
Yes. You can use a separate Vivoldi link and QR code for each offline touchpoint you want to distinguish, such as events, print materials, or stores. When someone actually opens the link through a QR code, you can review that link’s click and visit data and compare response across touchpoints.