QR codes were created in 1994 as a way to streamline the production of automobiles, but in recent years, their use has been centered around brand marketing.
As QR codes announce their plans to be a game-changer in business marketing and advertising, novel ways to use them in marketing are emerging and slowly becoming the new norm in print and digital marketing.
Seeing your customers scan a QR code is a sign that your marketing efforts are working, and proof that QR codes are playing a big role in connecting your business with the right customers at the right time.
From digital marketers at large corporations to neighborhood coffee shops and pizzerias to influencers on emerging social media platforms, creators and businesses of all kinds are using QR Codes from Vivoldi to imagine new possibilities and connect with their audiences in new ways.
As cryptocurrency apps have shown, QR codes can go a long way in marketing. Beyond simply directing users to a web or app page, these black-and-white barcodes can accomplish a variety of goals, including brand awareness, lead generation, and more.
Let's take a closer look at how QR codes can be useful for marketing.
Why should you use QR codes for your business?
- Trackable: QR codes allow you to track interactions with advertisements like print, billboards, video ads, or streaming ads.
- Versatile: QR Codes can be used in a variety of marketing and business applications. Everything from information pages, feedback, app downloads, menus, product or purchase pages, coupons, events, and promotions are possible.
- Accessible to everyone: There's nothing simpler than opening your smartphone's camera and scanning a QR code. Older audiences may not be as familiar with the new technology, so there's a learning curve, but over time, it becomes easier for everyone. Not having to type in URLs or remember web page addresses has been a great addition to the online experience.
Video QR Codes
Video QR Codes allow you to accomplish this marketing strategy in a creative and engaging way. With the ability to share playlists and promotional videos, you can get them in front of your customers in a short amount of time. If your business is aiming to rebrand, this is a great opportunity to show existing and new customers a different QR Code based on your new image.
You can also show a QR Code at the end of a video and let your customers know that there are various benefits to scanning it.
Feedback QR Codes
You can't improve your products and services if you don't understand your customers' needs, so an optimized feedback strategy will help you build a better relationship with your customers for future marketing promotions. Feedback forms on QR Codes are customizable and optimized for all mobile devices, and you can change and improve the page at any time, even after the code has already been generated and printed - this means that you don't need to change the QR Code itself, but only the webpage that it takes the user to after scanning the QR Code.
App Store QR Codes
Building a constructive relationship with your customers means making your services and products available to them in a convenient way.
QR codes are one of the best ways to increase mobile app downloads, and when used correctly, they can drive app installs on the Apple App Store and Google Play Store by connecting your audience directly to the app store.
App store QR Codes are especially powerful for small businesses with brick-and-mortar locations. Consumers have to take several paths to download your app. They need to open a browser on their smartphone, access your store's homepage, and click a link that takes them to your store. But when they can download your app by simply scanning a QR code, they're more likely to install it because it's easy to do, even in environments where it's easy to pass by.
You can also let customers know that there are more benefits to downloading your app after scanning a QR code, for example, on a billboard.
Discount coupon QR code
One of the best ways to attract new potential customers while keeping your customers happy is coupon marketing. However, it's an unnecessary hassle to ask consumers to collect multiple promotional and discount coupons and remember to bring them with them on their next visit. This is why coupon QR Codes can be the best marketing solution.
They can be printed for checkout tables, display windows, or magazine ads. How do customers benefit? They only need to scan it once on their mobile device, they can easily save and share it on their phone, and they won't forget to get their discount at the right time.
Easily connect with a Vivoldi QR Code
With QR Codes in Vivoldi, you can see when a customer scans a QR Code and goes to a webpage - in the same vein as clicks.
When you create a shortened URL in Vivoldi, every short link is given a QR Code. The color and size of this QR code can be changed, and of course, the QR code image can be downloaded for easy printing. If you have a QR code on your product packaging, you can track QR code scans.
When a consumer scans a QR code, they will be taken to a pre-populated webpage. However, if the address of the webpage they are directed to changes or the domain changes, the already printed QR code becomes useless. With Vivoldi's shortened URL feature, you don't have to worry about this, as you can change the address of the webpage you're directed to at any time.
As you can see, the uses for QR Codes are endless and we encourage you to think about where and how you want to use them.
Thank you.
